The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Physical Product & Mobile Integration
Wendy's Enters The Chat
Agency: VML / Kansas City + The Wendy's Company / Dublin OH
Client: The Wendy's Company Category: Online Community Platform
PLUG-INN FOR BUSINESS
Agency: Publicis Conseil / Paris
Client: RENAULT Category: Online Community Platform
Heinz Insurance
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Heinz Category: Customer Experience / CX
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Online Advertising / Native Ads
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA Category: Craft / Sound
Sleep with Rain
Agency: West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client: AT&T Business Category: B2B Communications
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2 Category: Craft / Use of Technology - AI
The Call Back Service
Agency: Special / New Zealand + Dentsu Creative Aotearoa / Auckland + RSA Films
Client: DB Breweries Category: Innovation / Use of Media in Interactive, Online, & Mobile
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King Category: Gaming / Online
Living Stories
Agency: Rethink / Toronto + Penguin Books Random House
Client: Penguin Books Random House Category: Use of Smart Devices & Voice Assistants
THE MISSING REVIEW
Agency: Republica Havas / Miami
Client: AMIGOS FOR KIDS Category: Interactive & Mobile for Good
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Physical Product & Mobile Integration
Annual ID:
OS25_IN025B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
VML / Kansas City + The Wendy's Company / Dublin OH
Client:
The Wendy's Company
Title:
Wendy's Enters The Chat
Category:
Online Community Platform
Annual ID:
OS25_IN021B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
RENAULT
Title:
PLUG-INN FOR BUSINESS
Category:
Online Community Platform
Annual ID:
OS25_IN022B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client:
Heinz
Title:
Heinz Insurance
Category:
Customer Experience / CX
Annual ID:
OS25_IN020B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Republica Havas / Miami
Client:
AMIGOS FOR KIDS
Title:
THE MISSING REVIEW
Category:
Online Advertising / Native Ads
Annual ID:
OS25_IN023B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Sound
Annual ID:
OS25_IN029B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
West BBDO / Los Angeles + Critical Mass / Calgary + Work Editorial / New York
Client:
AT&T Business
Title:
Sleep with Rain
Category:
B2B Communications
Annual ID:
OS25_IN027B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
VCCP / London + faith / London + Girl&Bear
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Craft / Use of Technology - AI
Annual ID:
OS25_IN030B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Special / New Zealand + Dentsu Creative Aotearoa / Auckland + RSA Films
Client:
DB Breweries
Title:
The Call Back Service
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS25_IN031B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Happiness / an FCB alliance / Brussels
Client:
Burger King
Title:
Burger to King
Category:
Gaming / Online
Annual ID:
OS25_IN024B
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Rethink / Toronto + Penguin Books Random House
Client:
Penguin Books Random House
Title:
Living Stories
Category:
Use of Smart Devices & Voice Assistants
Annual ID:
OS25_IN026B